With personal assistants like Alexa, Google, Siri, and Cortana accounting for about 10% of global search volume, this tip is no surprise. Simply add more long-tail keywords to adapt this new spoken aspect of SEO.
We shouldn’t have to say this, but people keep avoiding it. As a retailer, you can expect to see as much 70% or more of your traffic coming from mobile devices. Invest in mobile and your individual locations will benefit.
Look for opportunities to cooperate with other local stores, service groups, clubs, sports teams, schools, and non-competitive establishments in through co-promotion, sponsorships, etc. Link to their website either through page content or blogs and have them link back to you in the same way.
To grab people on the go, optimize your store locator. You’ll receive for higher search rankings on relevant searches and increased local visibility for each individual location.
List town names and local areas, and add location extensions and local landing pages with hyperlocal content to boost your local ad conversions.
People no longer have the time or patience to search through generic content. Consumers now demand relevant, local recommendations from people they can trust. Integrate local user-generated content on your local landing pages to solve this problem.
Google doesn’t actually recognize suite numbers for a vast majority of Google business listings.
Google is smart enough to connect listings together even if they are slightly different. Just make sure the address and phone number are correct so people can reach you.
Chances are, Google hasn’t (and won’t) index most of your hundreds of listings because they are on unmanaged sites with the same, repeated content. Don’t spend the time or money worrying about this.
It’s important for people to recognize that, if they decide to cancel, they might benefit from budgeting for some manual citation building/cleanup – just in case any problems arise.
Although citations are important, if that’s the only backlinking strategy you’re using, you’re most likely not going to rank well in competitive markets.
Google isn’t really a citation. Using the example of academic papers, Google is like the paper itself and all of your listings out on the web are the resources supporting your paper, aka your citations.
Local SEO means 'optimizing' your online marketing to attract customers from a relevant local searches (e.g. nearby searches) through different search engines, such as Google, Bing, Safari, etc. But you also should pay attention to sites like Yelp, LinkedIn, Angi, different social media and others, because a lot of local searches happens there too.
The main difference is scale: regular SEO focuses on covering of national or global scale, while local SEO helps you to boost visibility in your area. It is also easier to stand out locally due to lower competition.
A few easy steps can help you to boost performance of your business locally: adapt to the voice search, invest in mobile version of your site, establish link building with other businesses in the area, optimize your store locator, use personalized ads and user generated content to their maximum. Or you can always hire a professional. Here at Comrade Digital Marketing, we are always to happy to help you!
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